Category Managers analyse customer behaviour, evaluate category profitability, plan assortments, collaborate with vendors, and develop pricing and promotional strategies. They manage product lifecycle decisions, monitor sell-through metrics, assess competitor activity, and optimise shelf or digital placement. Their work requires analytical thinking, negotiation skills, understanding of consumer trends, and category-level P&L ownership. They collaborate with marketing, supply chain, and merchandising teams to drive category growth. With the rise of e-commerce, omnichannel retail, and data-driven assortment planning, category managers are in high demand.