Social media strategists analyse audience behaviour, platform algorithms, cultural trends, and content performance to design social communication strategies. They develop content calendars, guide creative direction, oversee community interactions, and coordinate campaign execution. Responsibilities include evaluating analytics dashboards, refining messaging, monitoring brand sentiment, and ensuring alignment with overall marketing goals. Their role requires creativity, adaptability, and deep understanding of digital culture and engagement patterns. As social platforms increasingly shape brand perception and customer interaction, social media strategy has become a vital marketing function.