Plans, executes, and optimizes integrated digital campaigns across channels to achieve measurable marketing and commercial objectives.

Leads marketing analytics functions to evaluate performance, attribution, and return on investment across digital channels.

Develops and executes digital marketing strategies across platforms to drive online visibility, engagement, and customer acquisition.

Develops integrated digital marketing strategies aligned with business objectives, customer insights, and measurable performance outcomes.

Manages performance-driven marketing campaigns focused on measurable conversions, efficiency, and return on ad spend.

Optimises websites, content, and technical structures to improve organic search visibility and search engine performance.

Crafts data-driven social media strategies, content plans, and engagement frameworks across digital platforms.